Why Tubes? Plastic squeeze tubes are not a new packaging format they were first introduced in the 1950s. Personal care products like lotion, shampoo, toothpaste, and food products packaged in plastic squeeze tubes are found in households around the world and most are made using polyethylene plastic. The 2015/2016 and 2020/2021 Centralized Studies on Availability of Recycling studies found that most community programs dont have explicit instruction about recycling (or not recycling) plastic squeeze tubes. However, tubes are implicitly accepted in programs that accept plastic containers. Anchored in the importance of avoiding contamination and improving the quality of recycled feedstock, we are working through the technical recyclability questions and critical elements needed for plastic squeeze tubes, as a packaging format, to be promoted more widely for recycling.
Collaboration is Critical! Engaging key stakeholders across the value chain to identify and work through barriers is critical. As a mission-based company, we engage in work that benefits the broader community and help companies on their path to circularity through facilitating collaboration that can lead to progress. Our strategy is to: •Facilitate stakeholder engagement and collaboration • Gathers and assesses critical data and insight •Raise awareness to support movement toward a common goal Collaboration is essential in the transition to circularity and in our vision to harmonize human behavior with the natural world. Through our extensive network and ongoing engagement with industry and non-industry groups, we strive to navigate key trade-offs through efficient research and analysis. We also bring technical and creative talent to deliver data visualizations and tool development that makes the information accessible to the growing collective of people interested in shifting from a linear to circular system. To understand the elements of recyclability for a packaging format, like plastic squeeze tubes, it is important to understand that recycling is part of an interconnected system and there are critical steps and actions required for recycling to take place and be successful.

Plastic squeeze tubes are a great case study highlighting the common steps that are needed for any packaging type to navigate the elements of recyclability and find answers and next actions. Stina created a decision tree tool to layout a roadmap to recyclability.

Introducing PlasticTubeRecycling.org

Plastic Squeeze Tubes: On a Journey to Recyclability Visit Site
Introducing PlasticTubeRecycling.org

Plastic Squeeze Tubes: On a Journey to Recyclability Visit Site
Read Press Release on Major Milestone

Testimonial Steve Alexander President & CEO, Association of Plastic Recyclers (APR) "The leadership that Stina provides as seen in the Tubes Projects exemplifies collaboration at its best. Their team pulls together stakeholders and synthesizes viewpoints from across the value chain to address critical issues on the path to recyclability. Tools like the Decision Tree for Recyclability illuminate essential technical considerations that the Association of Plastic Recyclers define as well as what the industry at large must address to get more products to true recyclability."
The current Tubes Project work is made possible by:

Additional founding funders of the Europe specific project that concluded in 2023: Neopac and PacksysGlobal

Recyclability decision tree and roadmap to program acceptance for plastic squeeze tubes

Journey to Recyclability for Plastic Squeeze Tubes